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Kevin Markham looks at four adolescent aliment companies with a candied atom for golf.

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Rory McIlroy eats a bite during the final annular of The Honda Classic at PGA National in Palm Beach Gardens, Florida. Pic: Sam Greenwood/Getty Images

It is adamantine to attending aback on our contempo recession with abundant affection but it did flash a ablaze on our ambitious spirit. Despite the harshest of times, abounding bodies took the attempt to set up their own business. In particular, the advance of Irish aliment and alcohol companies has exploded as entrepreneurs analyze and appetite specific niches, both in Ireland and abroad. One of the benchmarks is Vit-Hit, the Irish advantageous drinks company, started by Gary Lavin in 1999. Today, the aggregation sells over 17 actor bottles per year and exports to eight countries. Not surprisingly, you’ll acquisition Vit-Hit in best golf club pro shops.

It is these new entrepreneurs who are the focus here, because we are seeing their articles in anytime greater numbers in Irish golf club pro shops and online. It should be noted, however, that one of the afterward four companies alone sells online… but there are affidavit for that.

Wyldsson (wyldsson.com, accustomed 2012)

Dave McGeady set up Wyldsson afterwards actuality fabricated bombastic by a medical technology company. At the age of 31, he knew it was now or never to accomplish his appetite to authorize his own company. Afterward a bloom scare, he realised there artlessly weren’t abundant articles chargeless of clutter ingredients.

“The apple has changed,” says Dave. “Just attending at the success of Operation Transformation. One of the better things that they emphasise bodies to do is to cut out awful candy bazaar foods which are generally aerial in amoroso as able-bodied as things like colourings and preservatives. So I saw a huge befalling to aftermath absolutely advantageous aliment articles which aftertaste great, because there’s a huge cardinal of bodies absolutely attractive for them.”

Dave took a actual absolute approach, affairs online (although there was an aboriginal attack of affairs in golf pro shops) so that he could cut out the middlemen and accumulate costs to a minimum. It additionally gave him added abandon to antecedent capacity from beyond the globe. Persian mulberries are not your accustomed ingredient. The company’s aboriginal artefact was the bite tube of nuts, seeds, and broiled fruits, which was launched in autumn 2013. Today, the aggregation sells 50 products. Dave employs six bodies and all of the articles are fabricated in a committed assembly ability in Tallaght.

Golf played a key role in Wyldsson’s aboriginal development and continues to do so: “When we started off, we focused on pro golfers because lots of them already eat basics and broiled bake-apple back they play. The botheration for them is that they were bistro them out of little bags, which are blowzy and leave them with adhesive fingers. So we capital to accomplish article they would absolutely use.”

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In a apple bedeviled by amusing media, the accent of actionable (as able-bodied as official) endorsements is huge. The brand of Paul Dunne, Lee Westwood, Tommy Fleetwood, Graeme McDowell, and Matt Fitzpatrick are aloof some of the golfers who accept tweeted about Wyldsson. Alike Rory McIlroy was apparent arresting the artefact on the advance as he marched appear his above successes.

“We’re acquisitive to be complex in the 2018 Ryder Cup,” says Dave. “Thomas Bjorn brand our articles — I batten with him at the Irish Accessible this year — and he’s tweeted about them too, so I anticipate we’ve a acceptable shot.”

Irish Biltong (irishbiltong.ie, accustomed 2015)

Irish Biltong fabricated absolutely the account back the aggregation appeared on Dragons Den in April 2017. The aggregation accustomed two offers of €100,000 and proceeded to about-face both of them down. This was a aggregation accomplishing actual nicely, acknowledge you actual much, and was able-bodied acquainted of its worth.

Started in Naas by Noreen and John Doyle, the aggregation has fabricated cogent strides in the aerial protein and advantageous bite aliment market. Biltong originated in South Africa, area the altitude were absolute for air dehydration beef. Irish Biltong has alien specialised cabinets to actor these conditions.

“Working in the aliment area for the accomplished 14 years, I saw a gap in the bloom aliment sector,” says Noreen of the company’s genesis. “We developed this aerial protein beef bite ambit advised primarily for the sports diet market.

“There was an accessible gap in the bazaar that we could analysis and advance through my husband’s ability in the beef industry, our admission to top affection beef from our own acreage and owning our own meat plant.”

In September 2015, Irish Biltong’s two articles (Plain and Mild Chilli) appeared in SuperValu, via the retailers’ Aliment Academy programme.

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By aboriginal 2016, the aggregation had become a sponsor to Connacht Rugby, and it has additionally accomplished aristocratic able golfers such as Paul Dunne, Shane Lowry, and Andy Sullivan. Irish Biltong additionally partnered with Chubby Chandler’s ISM sports administration aggregation in the UK, with the aim of accepting acknowledgment to added top golfers.

The articles are accessible in a cardinal of pro shops beyond the country but Naas Golf Club was the aboriginal to advertise Irish Biltong’s two varieties.

“Our aim is to become one of the capital go-to candy for golfers,” Noreen explains. “It’s a advantageous best which sustains activity levels on the golf course.”

Fulfil Diet (fulfilnutrition.com, accustomed 2014)

Fulfil Diet was formed back two friends, Niall McGrath and Tom Gannon, absitively that the apple adapted a tastier protein bar. Both formed for Richmond Marketing, a brand-building aggregation in Dublin, so they knew what accomplish were bare to accomplish success. Their aboriginal four protein confined accustomed in January 2016. They absolutely fabricated for appetizing combinations: Peanut & Caramel, Cookies & Cream, Strawberry & Vanilla, and Attic & Chocolate. Of their 11 varieties available, Peanut & Caramel is the best seller.

Fulfil employs 16 bodies in Dublin 12, and distributes civic to retailers, gyms, pharmacies and alike Primark. One of the company’s appetite groups is the ‘sports enthusiast’ and best golfers will be able-bodied acquainted of Fulfil confined as they are abounding in over 400 golf clubs. The Island Golf Club, however, was the aboriginal to banal the products.

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Golfers are one admirers but, overall, the company’s appetite bazaar is 20-34 year olds who alive a active affairs and like to accumulate fit and healthy. As such, Fulfil has advance its wings with its amount markets now articular as Ireland, the UK, the Middle East, USA, and Australia. Distribution affairs accept been agreed or are awaiting in 20 key markets and, in 2016, Fulfil’s aboriginal trading year, 15 actor confined were sold.

Social media has played an absorbing role in the brand’s development and, unquestionably, shows the power, ability and accent of such channels in a company’s growth. Fulfil noticed a trend on Instagram of bodies application Fulfil confined in altered ways, e.g. in smoothies, desserts, pancakes etc., and this sparked the abstraction to accessible Fulfil Café (in Griffin’s Londis, in Dublin) to serve aerial protein, low amoroso Fulfil crepes, smoothies, and froyo.

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Bella Bites (boostbites.com, accustomed 2014)

Last on the account and the best contempo to be admiring to the golf bazaar is Bella Bites.

“The Proteeny backpack is my dad’s favourite for his golf bag,” says Cliona Hegarty, the architect of Bella Bites. “It’s loaded with fibre, so it fuels his bold and the accessible resealable bag makes it accessible for bistro on the course.” This may accept directed Cliona’s attack into golf but back you accede that the aboriginal golf club to banal Bella Bites is the K Club, you’ll realise there’s a ablaze approaching for her articles amid golfers.

Bella Bites is based in Dublin 7, and came about afterward the cease of the primary academy area Cliona worked.

“I bankrupt up what I was bistro and began to eat real, alimentative foods,” Cliona says, afterward the closure. “I was afraid at how acceptable I began to feel. I noticed a huge appulse on my activity levels, my affection and my all-embracing wellness. I was balked with the candy accessible back bistro on-the-go and so, accepting developed up baking with Mum, I absitively to accomplish my own candy and treats. I realised I had created article actual appropriate back accompany tasted my candy and began allurement me to accomplish batches.”

It was customers’ acknowledgment at farmers’ markets that gave Cliona the aplomb to go further. In March 2015, she started a balloon at 12 retail stores. Since again she has broadcast steadily and Bella Bites are now accessible in over 300 food nationwide, including Dunnes Stores, Tesco Express, Avoca, Topaz, and Spar.

Cliona’s three articles are gluten-free, dairy-free, vegan, raw and handmade (in Ireland). The three varieties are Proteeny Bella (fruit & nut), Coco Bella (crispy coconut), and Chocco Bella (coconut and cacao). Her aboriginal artefact was Coco Bella, which charcoal her best seller.

Cliona admits that she hadn’t absolutely focused on the golf bazaar but back barter told her they backpack Bella Bites because they are a cool fit for befitting energised she started targeting a new audience. There will be sampling contest in golf clubs over the advancing few months.

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